Assael, Henry, <br/><br/>
Comsumer Behavior And  Marketing Action 
By Henry Assael 
 - 6th ed. 
 - New Delhi  Cengage Learning  2008 
 - xviii,718p.:  24cm. 
<br/><br/><label>ISBN: </label>9788131500361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comsumer Behavior And  Marketing Action<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8342