TY  - BOOK
AU  - West,Douglas
AU  - Ford,John
AU  - Ibrahim,Essam,1
TI  - Strategic Marketing : : Creating Competitive Advantage / 
SN  - 9780195691689
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  - Strategic Marketing :
KW  - Business Administration
ER  -