TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.,1
TI  - Marketing : : Planning, Implementation, And Control / 
SN  - 9788131512319
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing :
KW  - Business Administration
ER  -