TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki,1
TI  - Marketing Management
SN  - 9788131501177
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing Management
KW  - Business Administration
ER  -