Czinkota, Michael R., <br/><br/>
Marketing Management 
By Michael R. Czinkota, And Masaaki Kotabe 
 - 1st ed. 
 - New Delhi  Cengage Learning  2009 
 - xxv,598p.:  26cm. 
<br/><br/><label>ISBN: </label>9788131501177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8