Kumar, S. Ramesh, <br/><br/>
Conceptual Issues In Consumer Behaviour  :   The Indian Context /  
By S. Ramesh Kumar .  
 - 1st ed. 
 - New Delhi  Pearson  2008 
 - xviii,322p.:  24cm. 
<br/><br/><label>ISBN: </label>8131714098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conceptual Issues In Consumer Behaviour  : <br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8342