TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer Behavior And Manageial Decision Making
SN  - 8131706362
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Consumer Behavior And Manageial Decision Making
KW  - Business Administration
ER  -