Kardes, Frank R., <br/><br/>
Consumer Behavior And Manageial Decision Making 
By Frank R. Kardes 
 - 2nd ed. 
 - New Delhi  Pearson  2008 
 - 451p.:  24cm. 
<br/><br/><label>ISBN: </label>8131706362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior And Manageial Decision Making<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8342