Schiffman, Leon G,. <br/><br/>
Consumer Behavior/ 
By Leon G Schiffman and Leslie  Lazar  Kanuk. 
 - 9th ed. 
 - New Delhi  Pearson  2008 
 - 581p:  26cm. 
<br/><br/><label>ISBN: </label>9788177589993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration  <br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8343