Murthy, S N,. <br/><br/>
Advertising  : :  An IMC Perspective / / 
By S N Murthy and U Bhojanna . . 
 - 1st ed. 
 - New Delhi  Excel Book  2007 
 - xiii;418p.:  24 cm. 
<br/><br/><label>ISBN: </label>8174465340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>management
<br/><br/><label>Dewey Class. No.: </label>659.1