Davar, Rustom S., <br/><br/>
Salesmanship and Publicity 
By Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar 
 - 16th ed. 
 - New Delhi  Vikas Publication  2009 
 - xxiii; 422p.:  21 cm. 
<br/><br/><label>ISBN: </label>8125900470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Salesmanship and Publicity
<br/><br/><label>Dewey Class. No.: </label>658.81