Lovelock, Christopher,. <br/><br/>
Services Marketing : :  People, Technology, Strategy / / 
by Christopher Lovelock & others . . 
 - 7th ed. 
 - New Delhi:  Pearson,  2011. 
 - xxi,683p.:  26cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing