TY  - BOOK
AU  - Laudon, David L.,
AU  - Della Bitta, Albert L,  
TI  - Consumer Behaviour : : Concepts and Applications / 
SN  - 9780070473812
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Consumer Behaviour
ER  -