Hawkins, Del I.,. Consumer Behaviour : : Building Marketing Strategy / / by Del I. Hawkins & Others . . - 11th ed. / / 2nd reprint. - New Delhi Tata Mc Graw Hill 2011 - xxx; 866p: 22cm. ISBN: 9780070682160 Subjects--Topical Terms: Consumer Behaviour Dewey Class. No.: 658.8342