Kotler, Philip, <br/><br/>
Principles of Marketing 
by Philip Kotler 
 - 12th ed. 
 - New Delhi  Prentice Hall  2008 
 - 557p:  24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8