TY  - BOOK
AU  -  Zeithaml,.Valarie A. ,.
AU  - Bitner, Marry Jo,
AU  - Gremler, Dwayne D.,
AU  - Pandit, Ajay,  
TI  - Services Marketing :: Integrating Customer Focus Across The Firm / 
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Services Marketing
ER  -