Zeithaml,.Valarie A. ,. <br/><br/>
Services Marketing : :  Integrating Customer Focus Across The Firm / / 
by Valarie A.  Zeithaml and Others . . 
 - 5th ed. /  /  2nd Reprint. 
 - New Delhi:  Tata Mc Graw Hill,  2011. 
 - xxvi; 788p.:  22cm. 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8