Keegan,Warren J , <br/><br/>
Global Marketing Management 
By Warren J Keegan & Naval K Bhargava 
 - 7th ed. 
 - New Delhi  Pearson  2011 
 - xxvi,670p:  24cm. 
<br/><br/><label>ISBN: </label>9788131730911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8