Ramaswamy , V.S., <br/><br/>
Marketing Management :   Global Perspective Indian Context /  
by V S Ramaswamy & S Namakumari .  
 - 4th ed. 
 - Delhi:  Macmillan,  2009. 
 - xxxix;872p:  26cm. 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8