TY  - BOOK
AU  - Mudie,Peter
AU  - Pirrie,Angela,1
TI  - Services Marketing Management
SN  - 9780750666749
U1  - 568.812 
PY  - 2009///
CY  - New Delhi
PB  - Elsevier
KW  - Services Marketing
KW  - Business Administration
ER  -