Mudie, Peter, <br/><br/>
Services Marketing Management 
By Peter Mudie and Angela Pirrie 
 - 3rd ed. 
 - New Delhi  Elsevier  2009 
 - viii;267p.:  24 cm. 
<br/><br/><label>ISBN: </label>9780750666749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing <br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>568.812