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Services Marketing : : Integrating Customer Focus Across The Firm / / by Valarie A. Zeithaml and Others . .

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Tata Mc Graw Hill, 2011.Edition: 5th ed. / / 2nd ReprintDescription: xxvi; 788p.: 22cmISBN:
  • 9780070700994
Subject(s): DDC classification:
  • 658.8
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