Marketing Management : (Record no. 5634)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00735cam a2200253ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5791 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210111n2013 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-GwRGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip, |
| Dates associated with a name | A, |
| Relator term | Author., |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | A South asian perspective / |
| Statement of responsibility, etc. | by Philip Kotler , et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,596p.: |
| Other physical details | Includes index, images; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Not entered earlier |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Relator term | Author., |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy , Abraham, |
| Relator term | Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithuleswar AR, |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Source of classification or shelving scheme | Collection | Total renewals | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 4 | 658.8 | KOT | 16743 | 12/02/2025 | 10/02/2025 | 01/02/2024 | Books | ||||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 1 | 658.8 | KOT | 16752 | 22/08/2024 | 02/08/2024 | 01/02/2024 | Books | ||||||||
| RGU Central Library | RGU Central Library | First Floor Stack | 16/08/2024 | 1 | 651 KOT | 16758 | 27/01/2025 | 27/01/2025 | 16/08/2024 | Books | Dewey Decimal Classification | Management | 1 | 21/04/2025 | ||||
| RGU Central Library | RGU Central Library | First Floor Stack | 13/09/2024 | 658.8 | KOT | 16745 | 13/09/2024 | 13/09/2024 | Books | Dewey Decimal Classification | Management | ||||||||
| RGU Central Library | RGU Central Library | First Floor Stack | 13/09/2024 | 658.8 | KOT | 16765 | 13/09/2024 | 13/09/2024 | Books | Dewey Decimal Classification | Management | ||||||||
| RGU Central Library | RGU Central Library | First Floor Stack | 13/09/2024 | 658.8 | KOT | 17301 | 13/09/2024 | 13/09/2024 | Books | Dewey Decimal Classification | Management | ||||||||
| RGU Central Library | RGU Central Library | First Floor Stack | 13/09/2024 | 658.8 | KOT | 16746 | 13/09/2024 | 13/09/2024 | Books | Dewey Decimal Classification | Management |
