Marketing Research An Applied Orientation (Record no. 3297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614cam a2200205ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3448 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130425n2009 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131723173 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-GwRGU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K., |
| Relator term | Author. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Research An Applied Orientation |
| Statement of responsibility, etc. | By Naresh K. Malhotra And Satyabhushan Dash |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,122p.: |
| Dimensions | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research An Applied Orientation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Administration |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhushan,1 |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 1 | 658 | MAL | 6240 | 22/08/2024 | 08/08/2024 | 1 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | First Floor Stack | 15/03/2024 | 2 | 658.83 MAL | 20148 | 10/03/2025 | 22/01/2025 | 15/03/2024 | Books | Dewey Decimal Classification | Business Administration | |||||
| RGU Central Library | RGU Central Library | First Floor Stack | 02/09/2024 | 658.83 MAL | 27499 | 02/09/2024 | 02/09/2024 | Books | Dewey Decimal Classification | Management |
