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Strategic marketing

Cravens, David W.,

Strategic marketing By David W. Cravens & Nigel F. Piercy - 8th ed. - New Delhi Tata Mc Graw Hill 2009 - xvii, 726p: 24cm.

ISBN: 978 0 07 068260 3

Subjects--Topical Terms:
Strategic management
Strategic marketing

Dewey Class. No.: 658.4012

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