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Media planning and buying : Principles and Practices in the Indian Context /

Menon,Arpita.,

Media planning and buying : Principles and Practices in the Indian Context / by Arpita Menon . - 1st ed. - [s.l]: Mc Graw Hill, 2018. - 345p.: 23cm.

ISBN: 9780070147607

Subjects--Topical Terms:
Communications and Media
media planning

Dewey Class. No.: 659.111

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