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Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / by Naresh K. Malhotra , Satyabhusan Dash . - 7th ed. - New Delhi Pearson 2017 - 968 p.: 30 cm.

ISBN: 9789332555693

Subjects--Topical Terms:
Business administration

Dewey Class. No.: 658.83

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