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Services marketing : : integrating customer focus across the firm / /

Zeithaml , Valarie A,.

Services marketing : : integrating customer focus across the firm / / by Valarie A Zeithaml & etal. - 6th ed. - New Delhi: Mcgraw hill., 2014. - 711p.: 23.4 cm.

ISBN: 9781259026812

Subjects--Topical Terms:
markeing

Dewey Class. No.: 658.8

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