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Services marketing : the indian perspective /

Shanker, Ravi,

Services marketing : the indian perspective / By Ravi Shanker . - 1st ed. / rep. ed. - New Delhi Excel Book 2010 - 656p.: 23 cm.

ISBN: 8174462678

Subjects--Topical Terms:
Marketing
Tourism marketing
Financial services

Dewey Class. No.: 658.8

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