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Winning at innovation : The A to F Model /

Bes, . Fernando Trias de,

Winning at innovation : The A to F Model / By Fernando Trias de Bes & Philip Kotler . - 1st ed. - UK Palgrave Macmillan 2012 - 272p.: 23 cm.

ISBN: 9780230395350

Dewey Class. No.: 658.514

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