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Consumer behavior : Buying, having and being /

Solomon,Michael R. .,

Consumer behavior : Buying, having and being / by Michael R. Solomon . - 11th ed. - New Delhi Pearson 2015 - xxi; 582p. : 23 cm.

ISBN: 9789332557468

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342

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