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Advertising Management : Concepts and Cases /

Mohan, Manendra,

Advertising Management : Concepts and Cases / by Manendra Mohan . - 1st ed. - New Delhi Tata Mc Graw Hill 2014 - xi;418p.: 24 cm.

ISBN: 9780074517802

Subjects--Topical Terms:
Advertising Management
Management

Dewey Class. No.: 659.1

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