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Advertising Management : : Cocept and Cases / /

Mohan, Manendra,.

Advertising Management : : Cocept and Cases / / by Manendra Mohan . . - New Delhi Tata Mc Graw Hill 2008 - xi,414p: 22cm.

ISBN: 9780074517802

Subjects--Topical Terms:
Management
Advertising Management

Dewey Class. No.: 659

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