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Services Marketing : Text and Cases /

Nargundkar, Rajendra,

Services Marketing : Text and Cases / By Rajendra Nargundkar . - 2nd ed. - New Delhi: McGraw-Hill, 2009. - xx; 451p: 24cm.

ISBN: 9780070616318

Subjects--Topical Terms:
General management

Dewey Class. No.: 658.8

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