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Services Marketing: People, Technology, Stretegy/A South Asian Perspective /

Lovelock, Christopher.,

Services Marketing: People, Technology, Stretegy/A South Asian Perspective / By Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee . - 5th ed. - New Delhi Pearson 2009 - xvi; 594p: 26 cm.

ISBN: 9788177584509

Subjects--Topical Terms:
Business Administration
Service Marketing

Dewey Class. No.: 658.8

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