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Brand Positioning : Strategies For Competitive Advantage /

Sengupta, Subroto,

Brand Positioning : Strategies For Competitive Advantage / By Subroto Sengupta . - 2nd ed. - New Delhi Tata Mc Graw Hill 2009 - xiv,297p.: 245cm.

ISBN: 9780070581593

Subjects--Topical Terms:
Brand Positioning
Business Administration

Dewey Class. No.: 658.827

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