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Contemporary Advertising/

Arens, William F.,.

Contemporary Advertising/ By William F. Arens. - 10th ed. - New Delhi Tata Mc Graw Hill 2006 - xxxiv,614p.: 24cm.

ISBN: 9780070667662

Subjects--Topical Terms:
Contemporary Advertising
Business Administration

Dewey Class. No.: 658.1

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