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Strategic Marketing Management : Text And Cases /

Mathur, U.C.,

Strategic Marketing Management : Text And Cases / By U.C. Mathur . - 1st ed. - New Delhi MACMILLAN INDIA LIMITED 2006 - xvi,296p.: 24cm.

ISBN: 9781403931009

Subjects--Topical Terms:
Strategic Marketing Management
Business Administration

Dewey Class. No.: 658.802

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