Advertising Management With Integrated Brand Promotion/

OGuinn, Thomas C.,.

Advertising Management With Integrated Brand Promotion/ By Thomas C. O`Guinn, Chris T. Allen And Richard J. Semenik. - 1st ed. - New Delhi Cengage Learning 2009 - 648p.: 24cm.

9788131509128


Advertising Management With Integrated Brand Promotion
Business Administration

659.1
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