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Effective Advertising : Understanding When, How, And Why Advertising Works /

Tellis, Gerard J.,

Effective Advertising : Understanding When, How, And Why Advertising Works / By Gerard J.Tellis . - 1st ed. - New Delhi: Response Books, 2009. - 201p.: 24cm.

ISBN: 9788178293707

Subjects--Topical Terms:
Effective Advertising
Business Administration

Dewey Class. No.: 659.1

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