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Basic Marketing : A Golbal Managerial Approach /

Perreault, William D.,

Basic Marketing : A Golbal Managerial Approach / By William D Perrault And Mc E Jerome Carthy. - 15th ed. - New Delhi Tata Mc Graw Hill 2007 - xviii,844p.: 24cm.

ISBN: 9780070620186

Subjects--Topical Terms:
Basic Marketing
Business Administration

Dewey Class. No.: 658.8

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