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Strategic Marketing Channel Management

Bowersox, Donald J.,

Strategic Marketing Channel Management By Donald J. Bowersox And M. Bixby Cooper - 1st ed. - New Delhi Tata Mc Graw Hill 2008 - xix,488p.: 24cm.

ISBN: 9780070586697

Subjects--Topical Terms:
Strategic Marketing Channel Management
Business Administration

Dewey Class. No.: 658.8

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