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Business Marketing Management : Understanding, Creating, And Delivering Value /

Anderson, James C.,

Business Marketing Management : Understanding, Creating, And Delivering Value / By James C. Anderson, And James A. Narus . - 1st ed. - New Delhi Pearson 2008 - 480p.: 24cm.

ISBN: 9788131708064

Subjects--Topical Terms:
Business Marketing Management :
Business Administration

Dewey Class. No.: 658.8

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