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Consumer Behavior And Manageial Decision Making

Kardes, Frank R.,

Consumer Behavior And Manageial Decision Making By Frank R. Kardes - 2nd ed. - New Delhi Pearson 2008 - 451p.: 24cm.

ISBN: 8131706362

Subjects--Topical Terms:
Consumer Behavior And Manageial Decision Making
Business Administration

Dewey Class. No.: 658.8342

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