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Consumer Behavior

Loudon, David L.,

Consumer Behavior By David L. Loudon & AlbetJ.Della Bitta - 4th ed. - New Delhi Tata Mc Graw Hill 2008 - xx,788p: 28cm.

ISBN: 9780070473812

Subjects--Topical Terms:
Management
Consumer Behavior

Dewey Class. No.: 658.8342

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